Ready to go platinum or just need a serious lightening boost?

This is the big one – a 16 oz tub of Clairol Basic White Extra Strength powder lightener.

It's brand new in the box, so you know it's fresh.

This isn't some weak stuff; it's extra strength, designed to lift even the darkest hair.

It's a powder formulation that's suitable for all hair types, so it's versatile for any client or DIY project.

Whether you're doing highlights, a full bleach, or creative color, this is a salon-quality essential.

Unisex formula, so it works for everyone.

Grab this tub and get to work!